Skillshop, the new Google Ads training platform

Google is launching Skillshop revamping the formerly known "Academy for Ads". This training platform is where Google Ads basically offers you training so that you can learn how to manage your ad campaigns.

With this change, the training platform adds new Google Ads courses to help you deepen the management and measurement of your search, display, video and Shopping campaigns.

Since Skillshop is a space that allows you to obtain training on Google products, the courses offered by the platform are designed for all types of users who use the search engine's tools and solutions. This point is very important since it does not matter if you have a basic or advanced level of knowledge. The platform is designed so that you can start from scratch if you wish and advance your knowledge in the topics that interest you.

In the same way and with the intention that you can measure your level of knowledge, the platform has added with this change new certifications for each type of campaign, including the new Measurement Certification. They will greatly benefit you when it comes to understanding a new topic or acquiring a new skill.

With the launch of Skillshop, Google will continue to expand the learning units on its ad platform to meet all the learning needs of its advertisers.

If you are starting in the world of Google ads, this new platform can guide you in your learning progress and with the certifications you will achieve the skills you are looking for to carry out your campaigns.