Use Adwords for Email Marketing: Communication Ad Extensions

One of the most interesting Adwords options that is currently in beta is "Communication Extensions" or "Communication Extensions".

This option allows us to add an extension to our ads from which users can subscribe through their email address to receive offers or our newsletter.

Example:

One of the clear advantages of this type of extension is that we can capture the contact information of a potential client directly in the search engine, without the need for them to access our landing for the cost of one click.

Currently Communication Extensions can be used for the following purposes:

1) Request a call: The user can enter their phone number to request a call from the advertising company.

2) Request an Email: The user enters an email address in the ad extension to request contact by email.

3) Subscribe to a newsletter: You can also simply invite the user to subscribe to the advertiser's newsletter.

While this powerful tool is still in beta, I would venture to say that it is a useful database generation add-on to virtually any advertiser's email marketing strategy.

Let's hope that in a short time it will be available to all advertisers 🙂