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  • Facebook announces that the use of Campaign Budget Optimization is no longer mandatory

    Historically, daily budgets were entered at the Facebook Ads ad set level. However the creation of this Campaign Budget Optimization, or CBO for its acronym ...

    September 18, 2020
    Facebook Ads, Digital marketing
  • What's the best way to post paginated content to make it relevant to Google?

    Google realizó un anuncio a través de Twitter en el que indica que el buscador ha retirado los atributos de paginación rel=prev/next, utilizados para indicarle a los motores de búsqueda la relación…

    September 17, 2020
    Google, Digital marketing
  • Improve the performance and speed of your website with Google's Server-Side tagging

    In order to measure the effectiveness of a campaign and understand the consumer journey, many advertisers work with a variety of technology partners. Doing this requires such businesses to enter ...

    September 15, 2020
    Google, Digital marketing
  • How to segment specific mobile devices on Facebook and Instagram

    The objective of making a market segmentation is to identify those users who may be interested in an offer. In this way, products such as the protective cover of a certain device ...

    August 12, 2020
    Facebook Ads
  • Microsoft Ads allows experiments based on cookies

    Unlike experiments based solely on search patterns, tests based on the use of cookies allow the system to remember which version of the ad was shown to ...

    June 16, 2020
    PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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© Copyright 2020. All Rights Reserved