5 steps to create your first retargeting campaign on Facebook Ads
When generating a Facebook Ads campaign with the goal of conversions or clicks directed to our website, it is normal that a good percentage of visitors do not take action ...
December 10, 2015How to Promote Your Mobile App on AdWords
Currently there are thousands of mobile applications available in the market which compete with each other to attract the attention of the consumer and generate installation and interactions by users. Given the level of competition that is presented, it is vital to have a digital advertising strategy where the target audience can easily find our application.
December 8, 2015Facebook Lead Ads: An excellent option for SMEs
A very common problem for SMEs is not having a website or landing page optimized for mobile devices where potential customers can leave their data to receive more information. Facebook detected this need and created Facebook Lead Ads.
December 3, 2015Google Tag Manager: Taking Back Control
Keeping track of all our digital efforts can present some operational and technological complications, which is why a good Tag Management tool is essential to facilitate the process ...
December 1, 2015Learn about the 4 types of AdWords conversions
When I started using AdWords in 2009, conversion tracking was in its infancy, with only one conversion pixel and few customization options. Monitoring…
November 25, 2015