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Defining your KPIs in Google Analytics
Google Analytics offers an intuitive platform but which in turn can be somewhat overwhelming to new users, since we can access all kinds of reports, either to find out about ...
Seminar: Performance Marketing applied to Inbound
This Thursday 24th the seminar "Performance Techniques applied to Inbound Marketing" will be held in Buenos Aires, of which I will be part as a Web Analytics speaker alongside Jonathan Baldovino.…
Google Launches Official AdWords App for Android
Yesterday Google launched the first official AdWords application for Android. This application allows you to view campaign data, update CPC offers and budgets, as well as receive alerts and notifications. Another interesting feature ...
Facebook Ads: Relevance Score, Facebook's "Quality Score"
Facebook announced today that it will use the "Relevance Score" as a metric to measure the relevance of an ad in relation to the target audience it is targeting, you can see the original article at ...
Google Analytics: How to know if you need a website optimized for mobile
A recurring theme in recent months when consulting for companies of all sizes is the high percentage of traffic originating from mobile devices that many of them have, ...
About the Author
Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.
Google Partner and Google Analytics Qualified Individual.
my youtube channel
