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  • AdWords: How to Create a Perfect Account Structure

    Sorry to disappoint if you were hoping to find a recipe for "X easy steps" to create an ideal account structure, the reality is that there is NO single way to create effective campaigns of ...

    September 22, 2014
    PPC
  • Google Adwords: New Promotional Credit System

    As of May 31, Google will introduce a new promotional credit system for Google Partners. Basically coupons as we know them will cease to exist and credit will be applied ...

    May 13, 2014
    PPC
  • Google Adwords: How To Find Keywords That Convert

    The task of generating ads with keywords that translate into conversions at the lowest possible cost is very difficult. We need to reach the right audience, tell them what they want to hear, ...

    March 31, 2014
    PPC
  • Flexible Conversion Counter: the new Google AdWords tool

    Running an online business becomes increasingly complex; Fortunately, Google provides us day by day tools that help measure the success of our online efforts and understand the value ...

    March 21, 2014
    PPC
  • Google Analytics: 4 examples of Content Grouping

    Google Analytics presents us with a tool that allows us to group content from a website or app in order to obtain metrics for each group. This is especially useful when there are vast amounts of ...

    March 17, 2014
    Google analytics
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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