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  • I am already a Google Adwords Qualified Individual!

    This post is just to announce that I am already a Google Adwords Qualified Individual after having passed the Advanced Search exam yesterday. You can see the certification here: Certification ...

    November 15, 2010
    PPC

  • Google Adwords: The 10 Worst Beginner Mistakes

    A couple of days ago I received a great article thanks to the Perry Marshall newsletter (if you are not subscribed yet, do so right now!). I liked the article so much that I actually ...

    November 10, 2010
    PPC

  • Google Adwords: Mobile and Video Ad Formats

    In recent days I was helping two co-workers to prepare for the GAP (Google Advertising Professional) exam and after passing the exam they both told me that their eldest ...

    November 7, 2010
    PPC

  • Google Adwords glossary

    Some time ago I was contemplating the idea of creating a Google Adwords glossary as complete as possible and easily understood since it could be very useful to people ...

    November 1, 2010
    PPC

  • Adwords: How are impressions counted with Google Instant?

    A question that assailed many people who advertise with Adwords when Google Instant was launched was the way it would be used to count the impressions of our ads. This has implications ...

    October 23, 2010
    PPC