Sun Tzu and the Art of SEM
In recent days I have been reading The Art of War by Sun Tzu and the truth is that it is a very good book with advice that can be applied to almost any situation of ...
July 17, 2010The Internet is changing all the time?
Today I read a great article by Perry Marshall about how many times we lose sight of the fundamentals for every novelty that appears along the way, so I asked him for permission to translate it ...
July 12, 2010A / B Testing with Google Website Optimizer
I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about the Google Website Optimizer, the A / B testing tool for ...
July 11, 2010Keyword Research Tactics Ranking
Keyword Research is a fundamental part of any SEM campaign, but what are the best tactics to find your keywords? While the graph ...
July 7, 2010Training and Advice on Google Adwords
I have just opened a new page on my blog where I offer my training and advisory services in Google Adwords for my readers, the idea is to be able to cover their needs or solve ...
June 29, 2010