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  • Sun Tzu and the Art of SEM

    In recent days I have been reading The Art of War by Sun Tzu and the truth is that it is a very good book with advice that can be applied to almost any situation of ...

    July 17, 2010
    Digital marketing, PPC
  • The Internet is changing all the time?

    Today I read a great article by Perry Marshall about how many times we lose sight of the fundamentals for every novelty that appears along the way, so I asked him for permission to translate it ...

    July 12, 2010
    Digital marketing
  • A / B Testing with Google Website Optimizer

    I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about the Google Website Optimizer, the A / B testing tool for ...

    July 11, 2010
    Digital marketing
  • Keyword Research Tactics Ranking

    Keyword Research is a fundamental part of any SEM campaign, but what are the best tactics to find your keywords? While the graph ...

    July 7, 2010
    Digital marketing, PPC
  • Training and Advice on Google Adwords

    I have just opened a new page on my blog where I offer my training and advisory services in Google Adwords for my readers, the idea is to be able to cover their needs or solve ...

    June 29, 2010
    Google, Digital marketing
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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