How to Promote Your Mobile App on AdWords
Currently there are thousands of mobile applications available in the market which compete with each other to attract the attention of the consumer and generate installation and interactions by users. Given the level of competition that is presented, it is vital to have a digital advertising strategy where the target audience can easily find our application.
AdWords offers the ease of generating an intuitive campaign and the ease of integrating it into different formats to have a greater reach and achieve the objective you have.
What type of campaigns can be generated?
- Universal app campaign
- Installations of applications for mobile devices
- Participation in the application for mobile devices
Universal app campaign
This type of campaign is focused on Android applications, where we will only have to put 4 lines of text (maximum of 25 characters each) and we highlight the advantages of our app. Some examples of the texts can be:
- Optimize your work today
- Register in our app
- Download the app and play
- Play with our app
We can also add a YouTube video (if we have it), carry out the relevant segmentation and voila, the system will be in charge of generating the appropriate formats.
In which networks do these ads appear?
- Search network: Google.com, Google Play, and search partners
- Display Network: Within other applications on the AdMob network and on mobile websites
- Youtube
The ease with which we can generate the ads is the main quality of this campaign.
You can see more information in the following link: https://support.google.com/adwords/answer/6247380
Application Installations Campaign
Campaign focused on generating downloads of the application on users' mobile devices, making it very easy to measure since we can schedule a download as a conversion in the campaign.
Google also offers us support to create the ad or, where appropriate, we can customize it according to the creativity we seek to communicate. The networks where the ads are served are the same as the universal app campaign.
An excellent advantage that it offers us is that the system supports us by identifying those people who do not have the application installed and showing them the ad (mainly with Android)
You can see more information in the following link: https://support.google.com/adwords/answer/6032059
Campaign Increase participation in the mobile application
Ideal campaign to increase interaction with the application or to re-generate interest on the part of the user. It is important to note that the ads generated for this campaign only appear on the display network or the search network and it is recommended that you have a considerable number of users who already have the application installed (it will give more relevance to the ads).
It also allows us to combine a remarketing list to achieve a better impact as well as offers the possibility of creating direct links which means that when the user clicks on our ads, they will be redirected specifically to the new functionality or section that we want to publicize.
You can see more information in the following link: https://support.google.com/adwords/answer/6046233
