Adwords: The Importance of Copywriting
Today thanks to the Perry Marshall newsletter I received an article that made me think and I think the conclusions are worth sharing.
The article was about those "gems" in the newsroom that change the course of history.
Perry Marshall is an expert in Adwords and copywriting, I recommend that you follow him on Twitter: Perry marshall
Sometimes we don't know, but we can be a couple of sentences away from doubling our conversions, CTR and basically whatever you want ... This happened to me many times when I simply changed the tone, style or a small phrase in an Adwords ad.
I leave you 10 jewels of the writing that marked history:
"Whenever you find yourself on the side of the majority, it is time to pause and reflect." - Mark Twain
Frankly, my dear, I don't give a damn. - Gone With the Wind
""Everything is relative." - Albert Einstein
"Tell me and I forget, teach me and I remember, involve me and I learn." - Benjamin Franklin
"He who forgives himself nothing deserves that we forgive him everything." - Confucius
"The pen is stronger than the sword." and "Time is money." - Edward Bulwer-Lytton
"There are men who seem to have only one idea and it is a pity that it is wrong." - Charles Dickens
"I am your father." - Darth Vader
"Life is like a box of chocolates, you never know what will happen to you." - Forrest Gump
Although the styles, times and messages of the phrases are VERY different and even a couple were said by fictional characters, they make us know who they are as soon as we listen to them and they remained in history on their own merit.
What made these phrases so famous is that they condense into a few words an entire idea or argument on which we could expand a whole book, life or movie ... in fact, these phrases fit in a tweet and were immortalized.
That is the magic of writing that we must know how to take advantage of when making landing pages, PPC ads, split testing, etc. and ask ourselves: "Could you condense all of this into one simple sentence?"
The only way to learn to write is by writing (forgive the redundancy) so we must never rest on our laurels or think that knowing how to write is enough to write well.
The attention time on the Internet is short, we must be able to express our entire argument in one sentence
