Flexible Conversion Counter: the new Google AdWords tool
Running an online business becomes increasingly complex; Fortunately, Google provides us with tools every day that help us measure the success of our online efforts and understand the value we are getting from paid ads.
Tools like Total Estimated Conversions and Multi-Account Conversion Tracking allow us to measure AdWords conversions and shed some light on the purchasing process that actually goes through when, for example, we use multiple devices to search for information and finally make the purchase.
Every click is different, that's why Google brings the latest in AdWords: the Flexible Conversion Counter. It is a way to manage figures on the conversions that really interest you and understand what each click means.
The Flexible Conversion Counter modifies the way we view AdWords by replacing the One-per-Click and Many-per-Click columns with Converted and Conversions, respectively.
A conversion does not mean the same thing in all businesses; their value varies. In some cases, a conversion means sales per se and in others, it is about getting the user to take the action we need: a subscription, fill out a form, download, etc.
Next, a concrete case of how the AdWords Flexible Conversion Counter provides us with a more specific way to understand the results of our ads:
Even if all the clicks bring information with them and the ultimate goal is to increase the value for the business, it is important to know how our strategy is working or not. Accounting for conversions in this way helps the numbers thrown closer to reality and not magnified. The previous example shows how the 4 downloads are counted only once, since it is the same user.
For more information on the new way that Flexible Conversion Counter works visit this link or listen to it told by its creators in this video:
