Google adds conversion predictions to the Bid Simulator

This September 17, Google added conversion prediction data to the Adwords Offers Simulator.

Previously, this tool only allowed us to know how many extra impressions and clicks we could obtain by improving our daily budget and maximum CPC offer, currently it also has predictions of Conversions (1 per Click) and Conversions (many per click).

The predictions are based on the conversion history of our campaign and show how many estimated conversions would have been achieved using a different daily budget and maximum CPC bid than the one currently used.

It is a good piece of information to estimate how much more juice we can get from our campaigns.

You can see more information in the official publication on Google+: Now Estimate Conversions in Bid Simulator