Google Adwords: 4 Failure Factors on the part of the client
A successful Adwords campaign is much more than knowing how to optimize campaigns or refer the work to a good agency, there is something that is not usually talked about in blogs about Adwords and it is one of the most important things: Prepare the Client
Optimizing campaigns and getting conversions can be all our responsibility, but seen from a broader point of view it is only half the process.
A customer who is not well prepared to close sales, ship products, etc. is doomed no matter how hard we try and if the client fails… so do we.
Google Adwords: 4 Failure Factors on the part of the client
1) Bad Landing Page: No matter how good the campaigns may be, if on the other side of the ad there is a website or landing page poorly designed to meet the objectives of the campaign, it will hardly be possible to get sales or contacts.
Is it difficult to register on the site? Are there clear instructions? Is the user's attention being diverted on unimportant things?
A client must be aware that their website or landing page plays a vital factor within the campaign and many times it is necessary to carry out tests and changes ... and this means having to invest money.
2) Low Profit Margin: We must be realistic, if the product has a very low profit margin and there is a lot of competition it is difficult to achieve a high return on investment.
We must make a greater effort to promote the products / services that leave us the most money in our pocket, otherwise we could unbalance the entire campaign for a few extra pesos and end up losing money.
3) Assume the behavior of the visitor: Unless you are the only person on the face of the planet earth that offers your product / service, nobody is going to wait for a long flash presentation, follow eight steps to complete a registration or guess how to contact you.
You should never assume that the visitor will figure out what to do before losing patience and visiting the competition.
4) Not having human resources: OKAY! You got inquiries, contacts and even sales ... but who is shipping the products and answering the contacts?
I know many cases of companies that receive hundreds of contacts a day but do not have any person whose role is to answer those contacts or close the sales, obviously these companies end up losing potential customers for taking too long to provide an answer.
The human factor plays a VITAL role in most campaigns.
This game is played by two, on the one hand, the online marketer who is in charge of promoting the products / services, getting sales, contacts, registrations, etc. and on the other hand, the company that is in charge of effectively closing the operation.
Did you ever suffer with these problems? 😉
