Google Adwords: Automation Rules

A tool that recently stopped being in Beta phase is the Campaign Automation rules, previously only available to a few chosen advertisers from the USA, now we can all use them no matter where we are.

Campaign automation rules, as the name implies, allow you to configure different rules to modify our CPC bids, daily budget, campaign / ad group status and much more.

Some examples of things we can do with automation rules are:

- Activate / deactivate ads according to certain dates.

- Modify the daily budget of a campaign on certain days.

- Automatically upload the CPC of an ad group to always be on the first page.

The following video explains how to use the campaign management automation rules for Google Adwords