Google Adwords: How To Find Keywords That Convert

The task of generating ads with keywords that translate into conversions at the lowest possible cost is very difficult. We need to reach the right audience, tell them what they want to hear, when they are ready to hear it, and it is not easy!

In this article (Finding the high converting PPC keyword that are right under your nose) details of ways we can manage our Adwords campaigns based on more specific factors, so as not to waste money.

Maybe you are working with a perfect website in every way, but there is not much conversion because the Adwords campaigns are put together in a very general way. Taking the time to adjust these issues will result in higher conversions just by paying attention to:

1) Timing: it is necessary to adjust the campaigns according to the moments in which our target audience is listening or looking for what we offer.

• Use Google Ads tools to look back, year by year, when there were the most successful conversions.

• Adapt the message to the movements of the business: by season, by events, by special events. An advertisement for winter boots in the middle of summer will not generate attention.

• Increase or decrease the presence of ads depending on the number of employees dedicated to responding to the demand. Do not place ads on a day where there are few or no employees who are in charge of completing the lead and closing the sale.

2) Geography: it is necessary to adjust these factors so that the message reaches the audience that may be interested.

• By areas: a café that is located in a single city does not need an advertisement that exists throughout the country.

• By schedule and language: a company with a national or international presence must adapt to the time zones and the regional way of speaking. It will take more work, but if there is time, it is worth it!

3) Business factors:

• Keeping up with relevant industry news will make us adapt our communication tactic if very important events happen. For example, tailoring the ad campaign to fit with a Press Release sent to all media.

• Use Google alerts for industry.

• Separate campaigns that focus on keywords related to the industry and those that focus on the brand: name, domain, etc.

The full article includes many more examples and tips on how to optimize keywords using factors that we may not have thought of.