New Google AdWords Feature: ReMarketing

Something that characterizes Adwords as the best system for advertising on the Internet is its constant evolution for more than 10 years, today it presents its new function: Remarketing

What is the idea behind ReMarketing?

The idea behind this new function is quite simple but at the same time powerful, as the name implies, it consists of re-promoting a product or service to someone who already knows it.

How useful is this?

Suppose someone visits our site where we offer our product or service, the visitor for some reason leaves it, does it serve any purpose to show the same ad with the same offer to a person who already knows it and is not entirely interested?

Insanity is doing the same thing twice expecting a different result, that's where ReMarketing comes to save the day.

With this new function we can show a different offer or message to the visitor, maybe some advantage, gift or discount that we do not normally offer in our conventional offer.

It is worth clarifying that currently ReMarketing is only available on the Google Content Network, when I have more experience with this new function I will write an article with some practical advice 😉

For more information you can go HERE