What's new in responsive ads on Display

Google continues to release very interesting updates. This time he announced a new type of ad called Responsive Display Ads (RDA).

This is a significant improvement since the option available until now only allowed 2 headings, 1 single image, logo and description. These new ads will allow up to 15 images, 5 headings, 5 descriptions and 5 logos to be uploaded. Google will then test different combinations through machine learning until it shows the combinations that work best.

These ads will automatically adjust variables such as size and format to display based on available space. Google says that this change will be able to generate an increase in conversions in a 10% versus a simple ad group.

When implementing this type of ad, Google will show a performance column based on how well a piece of content performs. You will be evaluated with grades such as "In learning", "Low", "Good" or "Best".

This new format will be available little by little to all users in the coming months. Did you already have a chance to try it? Tell us about your experience.