8 Web Design Trends
The ideal of any brand is that when a user enters your website they want to stay because they like what they see. That is why it is very important that your pages are as attractive as possible both in design and content. Knowing the latest trends in design will be useful for you to know what visual elements your site should have and thus you can optimize the visit of your website users.
If you want to find good examples and applications of the latest trends in web design, my recommendation is that you visit directly those sites that can be a source of inspiration for your brand.
Minimalist, simple and white space design
In Apple's case, all of its pages are inviting, modern, simple and clean, allowing the brand to showcase its products and make them the center of attention. The main objective of this page is to show and sell your products. In this way, their designs have always been based on the concept of "simplicity as an element of sophistication".
In this sense, their website complies with the same principle where we find a casual style with extensive use of blank spaces and without elements that distract attention from the visual hierarchy.
In this sense, their website complies with the same principle where we find a casual style with extensive use of blank spaces and without elements that distract attention from the visual hierarchy.
Frosted glass effect
This resource, which gives the appearance of the existence of a frosted glass in the upper part of the page, achieves a blurred semi-transparency of the elements of the web. This effect, used throughout the site, allows a smooth and pleasant transition to the visitor's eye.
Multicolor gradient
This way of blurring the color creates a sense of serenity that contributes to a better understanding of the message. This resource is used to transmit security through the image, when a user has to make payments on mobile devices.
Handwritten typography
Although it seems to be a contradiction with the minimalist system previously exposed, it has been seen frequently that typography is an artistic element and not merely informative. Adding handwritten typography adds personality to the information that is to be communicated and invites the visitor to become more deeply involved with the image they are seeing.
Animated texts
Once you manage to use the text as an artistic element, you can incorporate it into all kinds of animations and formats, which the user may consider striking. Here is an example of how to transmit a message with a text in a way that generates an impact.
Dark mode
Taking care of the environment has never been more important than today, so the trend of using Apps and pages in dark mode to save phone power is becoming an almost mandatory function for many sites.
In the same way and as you may have noticed in the previous image, the dark mode invites the use of images in a more vintage style, which is a widely used and attractive resource for many brands.
Horizontal displacement
Usually the pages are prepared for the user to slide the information vertically. However, the use of horizontal scrolling is an excellent tool to highlight details of a particular topic or product.
These types of transitions are very useful to get the user to interact with your products, by finding a different way to navigate through your pages. In addition, by using an attractive way to show characteristics of your content, you can make users keep their attention longer on what you want to communicate to them.
Animations with 3D elements
As you may have seen in the previous animations, the trend when displaying information is leaving behind images without movement, which can be monotonous or boring for the user. In addition, it is a fact that in general users do not tend to consume written content and, on the contrary, prefer to obtain information in striking formats such as videos, animations and infographics.
When browsing within many websites you can find all kinds of animations and effects. The reason why brands invest more resources in presenting their information in an animated way is so that the user can enjoy a pleasant and entertaining experience when browsing a website. This obviously looking for the user to prefer to buy a product, over another from a competitor.
Here are some examples of animations that you can surely find inspiring when presenting the products of your website.
Conclution
If you want your website to be attractive to your visitors, it is important that you find different sources of inspiration depending on the characteristics of your business. Although you probably do not have the resources of a company like Apple to implement all the animations and effects of your website, looking for references will help you to have a parameter of what works today and is a trend in this field.
If on your site you have large amounts of text explaining the details of your products, keep in mind that in many cases an image or animation can be much more enriching for your user. In any case, I recommend that you have a good balance between text and images, since the positioning of your site in search engines is closely related to the words that are in it.
