Link Building: 4 Legitimate Ways to Get More Links to Your Website
This is no secret and everyone knows it, links play a vital role in search engine rankings and in the traffic our website or blog receives.
If there is something that greatly intrigues people who start in SEO, it is Link Building, which, as its name says, is nothing more than "link building".
I see that many people participate in link exchange forums, which although it is a legitimate practice, does not have the same weight of receiving a one-way link from a reference in our subject, something that we hardly achieve in an average link exchange.
There are thousands of ways to obtain links in industrial quantities that later lead to penalties, today we are going to find legitimate solutions that should be the goal of honest Bloggers, Webmasters and Online Marketers.
How do I get links from bloggers and sites more famous than me?
The same way you get things done in the offline world ... I work hard. In this there are no secrets, one has to give something valuable in return so that the more established blogs and websites begin to notice our existence and do not take us as: "Another one who is coming to leave soon."
This means that many times we must offer a good amount of time and effort, but this is really an investment, since the value of the links that we can potentially receive outweigh the value of the time or effort that we dedicate.
1) Create valuable content
The style of our content distinguishes us from others, we may not be able to make everyone happy with our writing style or our theme, but the important thing is to keep our community and our market happy.
The key as I always say is to give to receive, I give useful information for my market and in return they link me when they make a reference to my content or comment on what they just read.
It is easier to receive links of great value if people find us really useful, if the only links we get are obtained by the fact that we give a link in exchange ... I think there is a problem and we should evaluate our situation.
2) Create tools and documents
It is not necessary to create a super program or a 500 page book, but even very simple things can lead to very good results.
A small program that tells people if they are at their ideal weight, an interview with someone fairly well-known within your subject in mp3 to download, a 10-page PDF that explains the solution to a very common problem in your profession, etc. .
While all of this takes time and dedication, they have both short-term and long-term results. Think of a website or blog that you admire and the most likely thing is that at some point it has made (or continues to do) this type of tools and documents that add value to the reader.
3) Games
Here we are already getting into something more complicated and in which we will surely have to invest money, but a game on the same theme as our market can bring us an immense amount of links and traffic if it is well implemented.
It is not necessary to invent an ultra complicated game worthy of going out on a Playstation 4 or an Xbox 1080, or something that is 100 hours long. A simple, fun game that keeps a ranking of the user's score is more than enough ... people love to compete and if the competition includes any of their passions it is a guaranteed success.
4) Widgets and Plugins
Bloggers love plugins, browser extensions and so on because they give them something to write about… much more if it is something that really becomes a part of everyday life!
A plugin for WordPress or an extension for Firefox can be the key to get a lot of links and to make a great branding.If we are not programmers or if our skills are very basic we may need to make an investment to achieve this.
Although the last two methods can escape the hand of the common blogger, it is always good to take them into account and not discard them to potential clients who may need that additional help and have money to invest.
