SEO: Relationship between Web Positioning and Chess
Although I am quite out of practice now, as a child I always played chess games with my old man, although I never beat him a game until today I think I have to thank that experience for the taste for difficult challenges.
The idea of this article is to compare the different elements that make up web positioning with chess pieces, our adversary would be our competition that plays with the same pieces as us ... after all, it is a game of ingenuity and of predicting the moves of the opponent.
It may be that I forget some details or that the value I give to each element is very based only on my own experience, so if you want to add something you can do so in the comments.
Contents: Content is king, and that's not a cliche phrase. With the advancement of search algorithms, it is becoming more and more important to provide quality content to readers since low-quality content or content copied from another source is quickly filtered.
Content is not a simple vehicle or shell for your keywords, in fact it is quite the opposite, the idea of ranking for certain keywords is to be able to show your content to search engine users.
Like everything related to supply and demand, consumers (navigators) do not need more of the same, but they need content that really contributes something useful or novel, as long as your content has at least a small "gold nugget". Useful.
Bonding: Content is king and links are its queen. The links between pages give context and relevance to the content, I am talking about all kinds of links, both internal and external.
The time when quantity mattered more than quality ended a long time ago, links out of context or with little relevance are worth less and less thanks to the technological advances of the major search engines.
Common sense tells us that this trend will increase as engine robots have more and better tools at their disposal to analyze the data to be indexed and positioned.
OnPage Optimization: Another very important factor is OnPage optimization, although we have excellent content and good links, there is one more factor that plays an important role, Serve the information to the search engine robot on a silver platter.
After all, the idea behind the correct use of the title, meta tags, h1, etc. that is to say to the engine: «HEY! look, I exist and I speak of this! »
Lending the robot a hand through wordy code is always welcome and rewarded.
Healthy internal structure: A healthy internal structure of our site gives us much more credibility both in front of users and in front of search engines, correct all broken internal links, avoid duplicate content, "Understandable" URLs, and so on. they are a basic necessity.
A good internal structure allows both the robot and the navigator to easily reach all the corners of our site by following only a couple of links, which facilitates the correct indexing of our entire site.
Many people complain that when they optimize the structure of their site they get fewer page impressions, the data is not good or bad in itself, so a decrease in impressions can mean that your users reach their destination faster, it all depends on the glass you look at (or how you plan to monetize your site).
Keyword study: This point is closely related to content and linking, knowing how our potential customers, readers, or whatever we seek to convert the navigator are looking for is very important.
Although in this sense there is no exact data, the approximations and averages of monthly searches serve to determine the competition for a certain keyword and make decisions based on that.
Some tools for doing keyword research are: Keyword Tool External, SKTools and a good payment is Keyword Elite 2.0However, with free tools we should already fight a good fight.
Promote us: All forms of self-promoting with links are bad? No, it depends on what you do and if the link you add really adds value.
Spamming a bunch of site directories may no longer be the same as yesterday, but you can write articles to article directories like: Articlez.com or Article.orgWe must make these articles fresh content and not just a copy of what we have on our site, generally at the end of the article we can add one or two links pointing to our site.
Another way to promote a company site is with a related topic blog, the links that come from the blog are good as long as they add value to the reader and are relevant. These are legitimate means of promotion and link building.
And for you, what are the most important pieces in your game? 😉
