The 5 Types of Link Building Objectives
The Link Building actions that we must carry out vary according to the objectives of our business, or those of our clients, failing that. Thus, different strategies are needed for different businesses.
Rand Fishkin posted a good Introduction to SEO presentation that clearly explains what are the 5 types of Link Building objectives (link generation) and the importance of the different factors in the generation of links according to the objective.
Links for Individual Positioning
Objective: Improve the positioning for a single web page by a specific search term.
Anchor Text: 5/5 (very important)
Link to specific URL: 5/5 (very important)
Quality + Diversity of Links: 3/5 (moderate)
Link Source Quality: 3/5 (moderate)
Links for Domain "Authority"
Objective: Improve the domain's ability to position all the pages it contains in better positions.
Anchor Text: 1/5 (very unimportant)
Link to specific URL: 1/5 (very unimportant)
Quality + Diversity of Links: 5/5 (very important)
Link Source Quality: 4/5 (important)
Links for Indexing
Objective: Allowing a greater number of pages to be indexed to search engines by flowing more "link juice" between the different pages.
Anchor Text: 1/5 (very unimportant)
Link to specific URL: 1/5 (very unimportant)
Quality + Diversity of Links: 2/5 (unimportant)
Link Source Quality: 5/5 (very important)
or else
Quality + Diversity of Links: 5/5 (moderate)
Link Source Quality: 2/5 (very important)
Links for Traffic and Branding
Objective: Create more brand awareness and attract qualified traffic.
Anchor Text: 1/5 (very unimportant)
Link to specific URL: 2/5 (unimportant)
Quality + Diversity of Links: 3/5 (moderate)
Link Source Quality: 4/5 (important)
Links for Conversions
Objective: Attract qualified traffic prone to conversions and purchases on our site.
Anchor Text: 1/5 (very unimportant)
Link to specific URL: 5/5 (very important)
Quality + Diversity of Links: 1/5 (very unimportant)
Link Source Quality: 5/5 (very important)
Like all things in life, we will have to draw up different strategies and steps to follow according to our main objectives 😉
