The Percentage of "Not Provided" Keywords continues to grow
The keywords «Not Provided»Are a headache for more than one SEO or web analyst, the worst of all is that it is increasingly common for a higher percentage of your organic traffic to appear as" Not Provided "when consulting search terms. the users.
In my particular case, there are more and more Analytics accounts, both my own and those of clients, where the keywords "Not Provided" increasingly monopolize most of the organic traffic, even in more than one case, becoming the option with the most traffic in the keyword report.
But… what are Not Provided keywords?
Basically the keywords "Not Provided" are keywords that are not known what they are, since Google did not offer the data to the web analytics system when sending the user to the website.
In an attempt to "improve" the privacy of its users, Google stopped offering the data of the keywords that users use to access a website if they are logged into their Google account or use Google Secure Search.
Far from being reversed, this trend continues to grow and to add insult to injury Firefox will use Google Secure Search by default.
This will affect all of Firefox's built-in search options, thus potentially millions of users will be performing SSL searches instead of the usual normal searches.
According to Search Engine Land, this change was formalized on March 20: Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow
How does this affect SEOs, Webmasters, Web Analysts, etc. etc.?
The only way this change can affect is by causing an increase in the number of keywords that appear as "Not Provided" in Google Analytics reports and other tools… not very good news.
Hopefully this trend does not continue to grow much more, since otherwise the fact of being able to have reports of the search terms of the users who visit our websites may remain as a luxury of the past or be reduced to a very low percentage of the total of organic visits.
And how are the Not Provided keywords affecting you?
