A / B Testing | Marketing and Digital Analytics

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A / B Testing: Experimenting with one or more items at a time?
The month of August is a bit slow in terms of written articles, so I take advantage of the relative calm of this Saturday to write about a very interesting topic. Carry out…
August 20, 2011
Digital marketing
Obama and Split Testing
A few days ago I came across a very interesting article on the Optimizely blog, a tool that facilitates A / B Testing, about how the Obama team managed to increase the ...
December 5, 2010
Digital marketing
The difference between Test, Measure and Optimize
Doing A / B or multivariate tests with our campaigns, landing pages or even with our entire site is not a luxury, but today it is something fundamental to achieve success ...
September 5, 2010
Digital marketing

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