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  • Optimize your campaigns on the Display Network: Category Exclusion

    The Display Network is loved by some and hated by others, mainly because in order to optimize it effectively we must change the mentality we use to optimize campaigns ...

    September 12, 2012
    PPC
  • Contextual Orientation Tool: View Planned Locations

    I had previously written about the Contextual Targeting Tool, a kind of Keyword Tool, but focused on providing keyword ideas for contextual campaigns on the Display Network. ...

    July 14, 2011
    PPC
  • Display Network: Contextual Targeting Tool

    A few days ago I had the opportunity to test the beta of one more tool that Google Adwords offers us before the end of this year, if you did not have enough with the tool ...

    December 18, 2010
    PPC

About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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