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  • Google AdWords Certification Course

    This Friday, March 18, I will be teaching a Google AdWords Certification course in Buenos Aires objetivo The objective is to provide the theoretical and practical knowledge to pass the «Fundamentals of ...

    March 7, 2016
    PPC

  • 11 Tips to Improve the Relevance of Your Ads in AdWords

    When having a search campaign in AdWords, the CTR and the relevance of the ad together with the quality of the landing page are the factors that have ...

    December 16, 2015
    PPC

  • How to Promote Your Mobile App on AdWords

    Currently there are thousands of mobile applications available in the market which compete with each other to attract the attention of the consumer and generate installation and interactions by users. Given the level of competition that is presented, it is vital to have a digital advertising strategy where the target audience can easily find our application.

    December 8, 2015
    PPC

  • Learn about the 4 types of AdWords conversions

    When I started using AdWords in 2009, conversion tracking was in its infancy, with only one conversion pixel and few customization options. Monitoring…

    November 25, 2015
    PPC

  • Google Launches Official AdWords App for Android

    Yesterday Google launched the first official AdWords application for Android. This application allows you to view campaign data, update CPC offers and budgets, as well as receive alerts and notifications. Another interesting feature ...

    March 5, 2015
    PPC