Google Adwords: Mobile and Video Ad Formats
In recent days I was helping two co-workers to prepare for the GAP (Google Advertising Professional) exam and after passing the exam they both told me that their eldest ...
November 7, 2010Adwords: How are impressions counted with Google Instant?
A question that assailed many people who advertise with Adwords when Google Instant was launched was the way it would be used to count the impressions of our ads. This has implications ...
October 23, 2010How Can I Improve: My Quality Score?
Continuing with the series of posts "How Can I Improve", today I leave you an article on how we can improve the quality score in Google Adwords. Why improve the Quality Score? Google is…
October 16, 2010How can I improve: My Landing Pages?
Continuing with the previous article "How can I improve: My Text Ads", in this article I am going to deal with a vital issue in any PPC campaign: Our Landing Page. Get qualified traffic ...
October 9, 2010How Can I Improve: My Text Ads?
Inspired by a series of articles from PPC Hero (blog that I recommend to follow), I decided to launch a mini series of posts called "How Can I Improve ..." and its purpose is to give advice on ...
October 1, 2010