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  • Video: Google Adwords Click To Call

    Today I leave you a video on how to use the "Click to Call" function in Google Adwords, undoubtedly a good option to reach users who use their cell phones to ...

    July 22, 2010
    Google, Digital marketing
  • Sun Tzu and the Art of SEM

    In recent days I have been reading The Art of War by Sun Tzu and the truth is that it is a very good book with advice that can be applied to almost any situation of ...

    July 17, 2010
    Digital marketing, PPC
  • A / B Testing with Google Website Optimizer

    I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about the Google Website Optimizer, the A / B testing tool for ...

    July 11, 2010
    Digital marketing
  • Keyword Research Tactics Ranking

    Keyword Research is a fundamental part of any SEM campaign, but what are the best tactics to find your keywords? While the graph ...

    July 7, 2010
    Digital marketing, PPC
  • Online Marketing: Turning Lead Into Gold

    Lately I have been realizing that there is a very particular type of SERP, it is likely that within your country there are highly searched keywords for which no one pays. Many times…

    June 12, 2010
    Google, Digital marketing, PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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