Video: Google Adwords Click To Call
Today I leave you a video on how to use the "Click to Call" function in Google Adwords, undoubtedly a good option to reach users who use their cell phones to ...
July 22, 2010Sun Tzu and the Art of SEM
In recent days I have been reading The Art of War by Sun Tzu and the truth is that it is a very good book with advice that can be applied to almost any situation of ...
July 17, 2010A / B Testing with Google Website Optimizer
I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about the Google Website Optimizer, the A / B testing tool for ...
July 11, 2010Keyword Research Tactics Ranking
Keyword Research is a fundamental part of any SEM campaign, but what are the best tactics to find your keywords? While the graph ...
July 7, 2010Online Marketing: Turning Lead Into Gold
Lately I have been realizing that there is a very particular type of SERP, it is likely that within your country there are highly searched keywords for which no one pays. Many times…
June 12, 2010