Google Website Optimizer | Marketing and Digital Analytics

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Goodbye to Google Website Optimizer and Hello to Analytics Content Experiments
Google Website Optimizer is a tool that helped many of us meet strict cost-per-conversion targets and improve the usability of thousands of websites on…
June 2, 2012
Digital marketing
Obama and Split Testing
A few days ago I came across a very interesting article on the Optimizely blog, a tool that facilitates A / B Testing, about how the Obama team managed to increase the ...
December 5, 2010
Digital marketing
A / B Testing with Google Website Optimizer
I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about the Google Website Optimizer, the A / B testing tool for ...
July 11, 2010
Digital marketing

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