The difference between Test, Measure and Optimize
Doing A / B or multivariate tests with our campaigns, landing pages or even with our entire site is not a luxury, but today it is something fundamental to achieve success ...
September 5, 20103 Split Testing Tips
The three fundamental steps of Marketing are: try something, analyze the results and optimize to repeat the steps again. Split testing or A / B testing is one of the methods that ...
December 30, 2009
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