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  • The difference between Test, Measure and Optimize

    Doing A / B or multivariate tests with our campaigns, landing pages or even with our entire site is not a luxury, but today it is something fundamental to achieve success ...

    September 5, 2010
    Digital marketing
  • 3 Split Testing Tips

    The three fundamental steps of Marketing are: try something, analyze the results and optimize to repeat the steps again. Split testing or A / B testing is one of the methods that ...

    December 30, 2009
    Copywriting, Digital marketing

About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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