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  • Google Adwords: The 10 Worst Beginner Mistakes

    A couple of days ago I received a great article thanks to the Perry Marshall newsletter (if you are not subscribed yet, do so right now!). I liked the article so much that I actually ...

    November 10, 2010
    PPC

  • Google Adwords glossary

    Some time ago I was contemplating the idea of creating a Google Adwords glossary as complete as possible and easily understood since it could be very useful to people ...

    November 1, 2010
    PPC

  • Adwords: How are impressions counted with Google Instant?

    A question that assailed many people who advertise with Adwords when Google Instant was launched was the way it would be used to count the impressions of our ads. This has implications ...

    October 23, 2010
    PPC

  • How Can I Improve: My Text Ads?

    Inspired by a series of articles from PPC Hero (blog that I recommend to follow), I decided to launch a mini series of posts called "How Can I Improve ..." and its purpose is to give advice on ...

    October 1, 2010
    Google, Digital marketing

  • Adwords Campaign Experiments (ACE)

    Google introduced ACE (Adwords Campaign Experiments) a couple of months ago in beta, a very cool function that allows us to do A / B Testing for campaign optimization. Previously to perform ...

    September 22, 2010
    PPC