{"id":1040,"date":"2011-01-15T22:02:26","date_gmt":"2011-01-16T01:02:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1040"},"modified":"2011-01-15T22:03:06","modified_gmt":"2011-01-16T01:03:06","slug":"como-se-posicionan-los-anuncios-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/how-ads-are-positioned-in-adwords\/","title":{"rendered":"How are the Ads Positioned in Adwords?"},"content":{"rendered":"

A very frequent question among those who start with Adwords is to know what are the parameters by which the positions of the ads are decided on the results pages of the search network, in this article<\/p>\n

Ad Rank and Quality Score<\/strong><\/p>\n

Ad Rank is the score that decides the position of an ad each time an ad qualifies to show in search results, the ad with the highest Ad Rank is the one that gets the best position.<\/p>\n

This score is calculated by multiplying the maximum CPC by the Quality Score. (This can help you in Google Adwords Professional exam<\/a> \ud83d\ude09)<\/p>\n

\"\"<\/a><\/p>\n

In the example, ad 2 is the one that takes the first position for more than it pays less per click than ad 1.<\/p>\n

On the other hand, even though ad 3 is the one that is willing to pay more for each click, it takes the last position due to its low Quality Score.<\/p>\n

Sometimes an ad with a low Quality Score can even be penalized and not show at all, for this to happen there usually have to be serious relevance problems between the keywords, the content of the ads and the landing page.<\/p>\n

This was a very brief explanation of how the Adwords system decides the position of the ads in the SERPs, in future articles I will expand the information on the factors that influence the cost per click and specific techniques to improve the Quality Score.<\/p>","protected":false},"excerpt":{"rendered":"

A very frequent question among those who start with Adwords is to know what are the parameters by which the positions of the ads are decided on the results pages of the search network, in this article Ad Rank and Quality Score Ad Rank is the score that decide the position of an ad ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/how-ads-are-positioned-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/how-ads-are-positioned-in-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-16T01:02:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-01-16T01:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/adrank.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/como-se-posicionan-los-anuncios-en-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/como-se-posicionan-los-anuncios-en-adwords\/\",\"name\":\"C\u00f3mo se Posicionan los Anuncios en Adwords? 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