{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-editor-formula-words\/","title":{"rendered":"Adwords Editor: Formula Words"},"content":{"rendered":"<p>Adwords Editor is a tool that helps save a lot of time when you need to make both massive changes and small tweaks to an Adwords account, however most people do not properly exploit its full potential.<\/p>\n<p>Formula Words is one of those functions that almost no one uses but that can save a lot of time, this function allows you to quickly find and replace text from an editable field with text from another editable field through the tool to replace text.<\/p>\n<p>There are Formula Words for most of the editable fields in the Adwords Editor, here are some examples:<\/p>\n<p>[campaign] - Campaign Text<br \/>\n[adgroup] - Ad Group Text<br \/>\n[keyword] - Keyword Text<br \/>\n[headline] - Title Text<br \/>\n[description1] - Description Line Text 1<br \/>\n[description2] - Description Line Text 2<br \/>\n[displayUrl] - Visible URL text<br \/>\n[destinationUrl] - Destination URL text<\/p>\n<p><strong>All very nice, but you are speaking to me in Chinese!<\/strong><\/p>\n<p>In simpler words, Formula Words allow us to keep our sanity by not having to type the same words over and over again, assuming that campaigns, ad groups and ads tend to have a common theme.<\/p>\n<p>For example, if we sell pills of different colors, the most natural thing is that we have a different ad group for each pill color (red, blue, green, orange, etc.) and each ad group includes the word &#039;pill&#039;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"google adwords editor 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>While this example is simplified, imagine the terror of all the time it takes to modify hundreds of keywords and ad groups in one account.<\/p>\n<p>However, just by applying the following Formula Word in the text replacement tool we can save a couple of curses.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"google adwords editor 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>The result is as follows:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"google adwords editor 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>There are Formula Words for just about everything, so with this technique you can also quickly create highly relevant text ads for the keywords in our ad groups, attractive display URLs and much more with just a couple of clicks.<\/p>\n<p><strong>And how much do you take advantage of the Adwords Editor? <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-editor-formula-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-editor-formula-words\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-27T17:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"name\":\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\",\"datePublished\":\"2011-02-27T17:56:58+00:00\",\"dateModified\":\"2011-02-27T17:56:58+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Adwords Editor: Formula Words. 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