{"id":1112,"date":"2011-03-03T23:41:11","date_gmt":"2011-03-04T02:41:11","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1112"},"modified":"2011-03-03T23:41:11","modified_gmt":"2011-03-04T02:41:11","slug":"adwords-herramienta-de-combinacion-de-keywords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/","title":{"rendered":"Adwords: Keyword Combination Tool"},"content":{"rendered":"<p>There are a variety of tools available that allow us to save a lot of time in the creation of our keyword list, some are free and others are paid.<\/p>\n<p>A free tool that I use when I need to combine keyword lists is <a href=\"http:\/\/www.keywordlizard.com\/\">Keyword lizard<\/a>While it is a fairly simple tool, it is quite flexible and does its job well.<\/p>\n<p><strong>How is Keyword Lizard used?<\/strong><\/p>\n<p>The use is quite simple, so with an example it should be more than clear.<\/p>\n<p>Suppose we sell a list of 20 items on an e-commerce site, which we distribute to 30 cities. In practice, there should be no major inconvenience to creating campaigns and ad groups for the most generic keywords, but it is always good to be able to take advantage of as much long-tail traffic as possible.<\/p>\n<p>The only thing we have to do with the Keyword Lizard is to insert the keywords by columns, in this case the first column will contain the word \u00abbuy\u00bb, the second column will contain the list of products and the last column has words of the type \u00aben + name town&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1113\" title=\"keyword lizard 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\" alt=\"\" width=\"500\" height=\"189\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1-300x113.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Then we can choose the type of combination we need (all possible combinations or AB and C), we can also refine the final list by excluding repetitions, selecting the type of match we want for the keywords, etc.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1114\" title=\"keyword lizard 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\" alt=\"\" width=\"500\" height=\"355\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2-300x213.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>In this particular case I only select the second combination option without any other optional functions and\u00a0 <strong>&quot;Start the lizard!&quot;<\/strong><\/p>\n<p>If this is the first time that we use the tool, you will be required to subscribe to the newsletter, in my experience Keyword Lizard does not bombard with spam, so the subscription is not painful at all.<\/p>\n<p><strong>Voila! we generate 581 keywords in less than 1 minute!<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1116\" title=\"keyword lizard 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\" alt=\"\" width=\"500\" height=\"243\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3-300x145.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>We click \u00abClick Here\u00bb (forgive the redundancy) and we access our list of keywords, the format is quite simple but it does its job well.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1117\" title=\"keyword list\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\" alt=\"\" width=\"361\" height=\"489\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg 361w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave-221x300.jpg 221w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>Now we just need to refine our list a bit, eliminating very generic words such as &quot;buy&quot; and in the event that we do not sell certain products in some cities we must also eliminate those keywords.<\/p>\n<p>While we have the keyword list, that&#039;s only half the work, we now need to proceed to group the keywords into ad groups as granularly as possible, but that&#039;s a topic for another article.<\/p>\n<p><strong>What tools do you use to combine keywords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>There are a variety of tools available that allow us to save a lot of time in the creation of our keyword list, some are free and others are paid. A free tool that I use when I need to combine keyword lists is Keyword Lizard, although it is a fairly simple tool, it is quite flexible and ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-04T02:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/\",\"name\":\"Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\",\"datePublished\":\"2011-03-04T02:41:11+00:00\",\"dateModified\":\"2011-03-04T02:41:11+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adwords: Herramienta de Combinaci\u00f3n de Keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital","description":"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/","og_locale":"en_US","og_type":"article","og_title":"Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital","og_description":"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2011-03-04T02:41:11+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/","url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/","name":"Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg","datePublished":"2011-03-04T02:41:11+00:00","dateModified":"2011-03-04T02:41:11+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-keyword-matching-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Adwords: Herramienta de Combinaci\u00f3n de Keywords"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1112"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}