{"id":1123,"date":"2011-03-08T18:33:37","date_gmt":"2011-03-08T21:33:37","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1123"},"modified":"2011-03-08T18:33:37","modified_gmt":"2011-03-08T21:33:37","slug":"google-adwords-reglas-de-automatizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-automation-rules\/","title":{"rendered":"Google Adwords: Automation Rules"},"content":{"rendered":"<p>A tool that recently stopped being in Beta phase is the Campaign Automation rules, previously only available to a few chosen advertisers from the USA, now we can all use them no matter where we are.<\/p>\n<p>Campaign automation rules, as the name implies, allow you to configure different rules to modify our CPC bids, daily budget, campaign \/ ad group status and much more.<\/p>\n<p><strong>Some examples of things we can do with automation rules are:<\/strong><\/p>\n<p>- Activate \/ deactivate ads according to certain dates.<\/p>\n<p>- Modify the daily budget of a campaign on certain days.<\/p>\n<p>- Automatically upload the CPC of an ad group to always be on the first page.<\/p>\n<p><strong>The following video explains how to use the campaign management automation rules for Google Adwords<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" width=\"560\" height=\"349\" src=\"http:\/\/www.youtube.com\/embed\/KBkBNySrnc0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Una herramienta que hace poco tiempo dej\u00f3 de estar en fase Beta son las reglas de Automatizaci\u00f3n de campa\u00f1as, antes solamente disponibles para unos pocos anunciantes elegidos de USA, ahora todos podemos utilizarlas sin importar donde nos encontremos. Las reglas de automatizaci\u00f3n de campa\u00f1as, como su nombre lo indica, permiten configurar distintas reglas para modificar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-automation-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-automation-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-08T21:33:37+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\",\"name\":\"Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-03-08T21:33:37+00:00\",\"dateModified\":\"2011-03-08T21:33:37+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Reglas de Automatizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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