{"id":1143,"date":"2011-04-01T02:49:56","date_gmt":"2011-04-01T05:49:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1143"},"modified":"2011-04-01T02:56:58","modified_gmt":"2011-04-01T05:56:58","slug":"google-1-y-su-influencia-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-1-and-its-influence-on-adwords\/","title":{"rendered":"Google +1 and its influence on Adwords"},"content":{"rendered":"<p>As is well known, Google recently launched the \u00ab<a href=\"http:\/\/adwords-es.blogspot.com\/\">Google +1<\/a>\u00ab, A kind of&quot; Like &quot;of Facebook.<\/p>\n<p>While +1 will primarily serve as one of the new factors for organic ranking, it will also be included within your Adwords ads.<\/p>\n<p><strong>How does Google +1 work in Adwords?<\/strong><\/p>\n<p>The idea of the +1 button is quite simple, when a user has their Google session started, they can give a positive rating to the ads they find on the Google search network through this button.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" title=\"google +1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" alt=\"\" width=\"206\" height=\"69\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><\/a>The interesting thing is that this rating serves as a recommendation of the ad for the friends and contacts of the user who made the rating.<\/p>\n<p>So if one of your contacts positively rates an ad with &quot;+1&quot; and then you find the same ad that was previously rated, you would see the ad as follows:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" title=\"google + 1ed\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\" alt=\"\" width=\"217\" height=\"111\" \/><\/a><\/p>\n<p><strong>And how does this affect the performance of my campaigns?<\/strong><\/p>\n<p>The official Adwords blog explains that <strong>Google +1 buttons will NOT affect the Quality Score<\/strong>They will basically serve as a positive rating or recommendation.<\/p>\n<p>I personally believe that <strong>the &quot;+1 effect&quot; will be very accentuated in the CTR and Conversion Rates<\/strong> Of the ads with the most positive ratings, an ad recommended by a well-known person should theoretically be MUCH more attractive than an ad with no ratings from a company that you haven&#039;t interacted with yet.<\/p>\n<p>People are much more predisposed to purchase a product or service recommended by a trusted acquaintance, so everyone wins.<\/p>\n<p>The user gains the security of contacting or acquiring products \/ services from companies recommended by friends and acquaintances, the advertiser gains new clients and Google will surely improve the CTR of its Adwords ads (+ CTR = + income).<\/p>\n<p><strong>How do I make the +1 button show up in my campaigns?<\/strong><\/p>\n<p>To activate the +1 button in your ads <strong>you will have to pay US$10.000<\/strong> and make endless tedious implementations in all your campaigns. (HAPPY APRIL&#039;S FOOL! May your innocence be worth it! :))<\/p>\n<p>Actually, the best part of all this that there is no need to do ANYTHING for the +1 button to appear in your ads, it will be a default and automatic feature in all ads.<\/p>\n<p><strong>I can&#039;t wait to try it !!!<\/strong><\/p>\n<p>I am also just as eager to know the impact that the +1 button will have on my different campaigns, however, at the moment this option will only be enabled for ads in English and only on Google.com (USA).<\/p>\n<p>As soon as +1 is enabled all over the world, I promise a good article about the experiences you get \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Como es de p\u00fablico conocimiento, Google lanz\u00f3 recientemente el \u00abGoogle +1\u00ab, una especie de \u00abMe Gusta\u00bb de Facebook. Si bien +1 servir\u00e1 principalmente como uno de los nuevos factores para el posicionamiento web org\u00e1nico, tambi\u00e9n se lo incluir\u00e1 dentro de los anuncios de Adwords. C\u00f3mo funciona el Google +1 en Adwords? La idea del bot\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[98,14],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-1","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-1-and-its-influence-on-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-1-and-its-influence-on-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-01T05:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-01T05:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"name\":\"Google +1 y su influencia en Adwords - 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