{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/how-to-use-adwords-to-promote-android-and-ios-apps\/","title":{"rendered":"How to use Adwords to Promote Android and iOS Apps"},"content":{"rendered":"

\"\"<\/a><\/p>\n

If you dedicate yourself or plan to dedicate yourself to developing applications for Android or iOS (iPhone, iPad, iPod, etc.), it is very likely that at some point you have encountered the following fundamental philosophical question:<\/p>\n

How! # @ $ make more people download my apps?!?<\/strong><\/p>\n

For some time now, Google Adwords offers not only to be able to show ads to mobile devices, but we can choose the operating system and even the mobile phone operator to which we want to target the ads.<\/p>\n

The ads that direct to application downloads are automatically only shown on devices that support that application, in this way one avoids that by some error the ad of your Android application has been showing on iOS devices.<\/p>\n

Another interesting point is that Ads show a "Download" link instead of a URL<\/strong> in the Visible URL field, making them much more attractive to app users.<\/p>\n

To achieve this simply include 'itunes.apple.com\/'<\/strong> or\u00a0'market.android.com\/'<\/strong> followed by the name of the application and the system will automatically display 'Download iPhone App'<\/strong> or 'Download Android App.'<\/strong><\/p>\n

Great, this is what I need! But how do I configure my Adwords campaigns to only show on certain mobile devices?<\/strong><\/p>\n

Setting up a campaign for specific mobile devices is VERY simple, simply go to the "Settings" tab, go down to the "Networks and Devices" option, under "Devices" choose "I want to select them myself ..." and select the following options:<\/p>\n

\"\"<\/a><\/p>\n

Once these settings are saved, our ads will only show for devices with the chosen operating system.<\/p>\n

And what experience do you have promoting apps with Google Adwords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/how-to-use-adwords-to-promote-android-and-ios-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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