{"id":1220,"date":"2011-05-11T11:29:39","date_gmt":"2011-05-11T14:29:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1220"},"modified":"2011-05-11T11:29:39","modified_gmt":"2011-05-11T14:29:39","slug":"google-adwords-nueva-opcion-de-orientacion-a-tablets","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-new-option-to-target-tablets\/","title":{"rendered":"Google Adwords: New option for targeting tablets"},"content":{"rendered":"<p>With the growing <strong>BOOM!<\/strong> of tablets, Google Adwords could not be left behind and announced on its official blog that within the following weeks they will be launching a new <a href=\"http:\/\/adwords-es.blogspot.com\/2011\/05\/presentacion-de-las-nuevas-opciones-de.html\">tablet targeting option<\/a>.<\/p>\n<p>The new option will be found in the &quot;Networks and devices&quot; section of the &quot;Configuration&quot; tab with the name <strong>&quot;Tablets with full browsers&quot;<\/strong>.<\/p>\n<p>The idea of this option is to be able to easily target campaigns to all devices that fall within the tablet category, being able to choose the type of device and operating system we want to target with precision.<\/p>\n<h3>Landing page layout<\/h3>\n<p>If we are going to orient a campaign to tablets, it is very important to design an optimized landing page for it, taking into account the limitations and resolution of these devices.<\/p>\n<p>This is not only a recommended &quot;best practice&quot;, but <strong>the system will limit the scope of a campaign that uses a landing page that it does not consider optimized for tablets<\/strong> (for example: pages made in flash)<\/p>\n<h3>Advantages of targeting campaigns to tablets<\/h3>\n<p>Depending on the product or service that you promote, this new option can be vital as well as it can go unnoticed.<\/p>\n<p>If you develop or sell applications, web services, accessories for tablets or tablets themselves, this new option can greatly boost your business.<\/p>\n<p><strong>Imagine bombarding all iPad 1 users with iPad 2 ads, that&#039;s being evil hehe<\/strong><\/p>\n<p>If the campaign is more branding-oriented, being able to reach a specific demographic is just as powerful.<\/p>\n<h3>Types of ads that can be shown to tablets<\/h3>\n<p>Tablets will only be able to see standard text ads and display ads (at least for now!).<\/p>\n<p>Personally, I will try this option when they launch it openly, it never hurts to have more options for Display.<\/p>\n<p><strong>Do any of you think that this new option can help you a lot with your campaigns?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el creciente BOOM! de las tablets, Google Adwords no se pod\u00eda quedar atr\u00e1s y anunci\u00f3 en su blog oficial que dentro de las siguientes semanas estar\u00e1n lanzando una nueva opci\u00f3n de orientaci\u00f3n a tablets. La nueva opci\u00f3n se encontrar\u00e1 en la secci\u00f3n \u00abRedes y dispositivos\u00bb de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb con el nombre \u00abTablets con&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords presenta nueva opci\u00f3n de orientaci\u00f3n de anuncios a Tablets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-new-option-to-target-tablets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - 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