{"id":1330,"date":"2011-07-20T15:01:50","date_gmt":"2011-07-20T18:01:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1330"},"modified":"2011-07-20T15:01:50","modified_gmt":"2011-07-20T18:01:50","slug":"exportar-e-importar-campanas-facilmente-con-adwords-editor","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/export-and-import-bells-easily-with-adwords-editor\/","title":{"rendered":"Export and Import Campaigns Easily with Adwords Editor"},"content":{"rendered":"<p>In different situations you may need to migrate one or more entire campaigns from one account to another, this could be necessary either to reorganize an account, for a change of SEM service provider or basically for any other reason.<\/p>\n<p>A specific case is that of a client of mine who had his campaigns for both Argentina and Brazil within the same account and wanted to divide them into two separate accounts to be able to manage \/ optimize the campaigns and their budget in a more comfortable and independent way. , as well as controlling the performance of each country separately without the need to prepare any report.<\/p>\n<p>Each country had more than 20 campaigns and migrating them, which may seem like a beastly job, <strong>it is really VERY simple using the option of Export and Import campaigns of the Adwords Editor.<\/strong><\/p>\n<p>First, we just have to open the account from which we want to export the campaigns in the Adwords Editor.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1336\" title=\"export adwords editor campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor.jpg\" alt=\"\" width=\"500\" height=\"192\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-300x115.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><em>It is worth clarifying that these campaigns are nothing more than an example for this post \ud83d\ude1b<\/em><\/p>\n<p><em><\/em>Suppose we want to separate the campaigns targeting Brazil in a new account to facilitate the analysis and management of the campaigns.<\/p>\n<p>Creating the campaigns again in a new account would be a headache and would consume a lot of work time, so we will simply use the export campaign function of the Adwords Editor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1338\" title=\"export adwords editor 2 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-2.jpg\" alt=\"\" width=\"580\" height=\"369\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-2.jpg 580w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-2-300x190.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>Then it is just a matter of manually selecting the campaigns that we want to export.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1340\" title=\"export adwords editor 3 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-3.jpg\" alt=\"\" width=\"493\" height=\"466\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-3.jpg 493w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-3-300x283.jpg 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/>Once we have selected all the campaigns, we click &quot;OK&quot; and save the CSV file.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1342\" title=\"export adwords editor 4 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-4.jpg\" alt=\"\" width=\"613\" height=\"176\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-4.jpg 613w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/exportar-campa\u00f1a-adwords-editor-4-300x86.jpg 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p>Then we must open in Adwords Editor the account in which we want to import the recently exported campaigns and select the option &quot;Import CSV&quot; and choose that we want to import from a file.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1344\" title=\"import adwords editor campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor.jpg\" alt=\"\" width=\"408\" height=\"267\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor.jpg 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-300x196.jpg 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>Once the file is selected, we will see the following screen that shows all the data that will be imported.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1345\" title=\"import adwords editor 3 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-3.jpg\" alt=\"\" width=\"550\" height=\"365\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-3.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-3-300x199.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>Normally it is not necessary to make any changes if the file was obtained through the Adwords Editor export option, so we proceed with the import by clicking &quot;Import&quot;.<\/p>\n<p>Once the import is processed, we will see the following message:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1346\" title=\"import adwords editor 2 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-2.jpg\" alt=\"\" width=\"278\" height=\"433\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-2.jpg 278w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-2-192x300.jpg 192w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/>Then we select the option \u00abReview imported changes\u00bb and\u00a0<em><strong>voila! <\/strong><\/em>The campaigns are already imported into the new account and we just need to select the option &quot;Keep the proposed changes&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1347\" title=\"import adwords editor 4 campaign\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-4.jpg\" alt=\"\" width=\"550\" height=\"126\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-4.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/07\/importar-campa\u00f1a-adwords-editor-4-300x68.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>Once the proposed changes are approved, it is only necessary <strong>post changes<\/strong> so that the campaigns in your new account start showing our ads. \ud83d\ude42<\/p>\n<p>On the other hand, if you carry out an export and import of campaigns, it is <strong>VERY IMPORTANT<\/strong> remember to pause or delete the campaigns that were exported in the previous account, since or else we will have duplicate campaigns in two different accounts, which can earn us a penalty for <strong>Double-Serving.<\/strong><\/p>\n<p>I hope this article is useful to save you some time in your day to day with Google Adwords.<\/p>","protected":false},"excerpt":{"rendered":"<p>En distintas situaciones es posible que necesites migrar una o m\u00e1s campa\u00f1as enteras de una cuenta a otra, esto podr\u00edas necesitarlo ya sea para reorganizar una cuenta, por un cambio de proveedor de servicios SEM o b\u00e1sicamente por cualquier otro motivo. Un caso puntual es el de un cliente m\u00edo que ten\u00eda sus campa\u00f1as tanto&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1330","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exportar e Importar Campa\u00f1as F\u00e1cilmente con Adwords Editor - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Exportar e Importar campa\u00f1as de Google Adwords con la herramienta Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/export-and-import-bells-easily-with-adwords-editor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exportar e Importar Campa\u00f1as F\u00e1cilmente con Adwords Editor - 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