Recommended for new advertisers<\/figcaption><\/figure>\nThe Network options you select for your campaigns depend on the product \/ service you offer and the specific objectives of that particular campaign, it cannot be arbitrarily stated that using the Search Network and the Display Network at the same time is the best for a new advertiser.<\/p>\n
2) Automatic CPC Offers<\/strong><\/p>\n![\"\"](\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/08\/ofertas-de-cpc-automaticas.jpg\" "\\"automatic")
<\/p>\n
Automatic CPC bidding is the ideal way to lose a lot of flexibility in setting the maximum CPC bids for your ad groups.<\/p>\n
While the clarification "to try to maximize clicks from the target budget" may sound good, the reality is that I would not recommend this option at all.<\/p>\n
Setting the same maximum CPC amount for an entire campaign is ridiculous, as it is not worth bidding the same amount for all your ad groups and keywords.<\/p>\n
In some ad groups it will be worth bidding well above the average to try to squeeze as much traffic as possible, while with others you will hardly need to bid the minimum to be within the first page, it all depends on the profit you get from them. the moment of truth.<\/p>\n
The idea behind Adwords is to have flexible campaign structures that allow you to easily "relocate" your investment to make the best possible use of it and thus optimize your advertising spend, sacrificing that flexibility "just because" doesn't make much sense.<\/p>\n
3) Heed ALL automated system suggestions<\/strong><\/p>\nThe automated suggestions that Adwords provides in different parts of the platform have more to do with "How you can spend more money" and less with "How you can get more money."<\/p>\n
Adding keywords that were suggested in an automated way left and right will hardly improve the performance of your campaign, think twice before accepting that kind of thing.<\/p>\n
4) Trust the different tools blindly<\/strong><\/p>\nWhile the Keyword Tools, Bid Simulator, etc. They are VERY useful tools, you have to draw a very clear line between the estimated data and the reality.<\/p>\n
No tool provides perfect data, so spending time over-analyzing the data obtained from it is a waste of resources and time.<\/p>\n
I once saw an outraged person on a LinkedIn group when he discovered that "The approximate CPC data from the Keyword Tool is wrong", <\/em>as if he discovered that his wife of 20 years ago is cheating on him with another man.<\/p>\nAll this frustration can be saved by emphasizing the fact that "APPROXIMATE" is part of the data name.<\/p>\n
And what other beginner mistakes would you add to this list?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"El primer art\u00edculo del mes de Agosto llega un poco tarde, m\u00e1s que nada por encontrarme con bastante carga de trabajo (lo cual es muy bueno!), as\u00ed que en este art\u00edculo voy a tratar un problema bastante com\u00fan en las personas que empiezan con Google Adwords. Es incre\u00edble la cantidad de contactos que recibo y…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[14],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\n
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![\"\"](\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/08\/redes-y-dispositivos-todos-los-sitios-disponibles.jpg\" "\\"networks")
It always seemed to me that the \u201crecommended for new advertisers\u201d statement next to the \u201cEveryone\u201d option in the Network settings section has no good reason to support it. <\/span><\/strong><\/p>\n![\"\"](\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/08\/nelson-simpsons.jpg\" "\\"nelson")