{"id":1442,"date":"2011-10-11T09:00:27","date_gmt":"2011-10-11T12:00:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1442"},"modified":"2011-10-11T02:28:50","modified_gmt":"2011-10-11T05:28:50","slug":"google-adwords-estructuracion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/google-adwords-campaign-structuring\/","title":{"rendered":"Google Adwords: Campaign Structuring"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1453\" title=\"structure\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" alt=\"\" width=\"133\" height=\"200\" \/><\/a>The correct structuring of the campaigns of a Google Adwords account can be <strong>the difference between a successful campaign and a resounding failure<\/strong>There is precisely no &quot;correct&quot; way to structure campaigns but it all depends on your needs and objectives, it even depends on your management style.<\/p>\n<p>A fundamental requirement to be able to structure campaigns correctly is<strong> know all the possibilities offered by the various elements that compose them<\/strong>, both \u201cOn-Account\u201d (campaigns, ad groups, keywords, ads) and \u201cOff-Account\u201d (landing pages, A \/ B Tests, etc.)<\/p>\n<p><strong>The objectives of a good campaign structuring are:<\/strong><\/p>\n<p><strong>1) <\/strong><strong>Flexibility<\/strong><\/p>\n<p>The structure of the campaigns of an Adwords account must be designed in terms of providing flexible administration, that is, it must provide ease and agility when making specific and \/ or massive changes in the campaigns.<\/p>\n<p><strong>2) <\/strong><strong>Ease of Analysis<\/strong><\/p>\n<p>A good campaign structure should facilitate the interpretation of the results, structuring the campaigns according to different criteria such as: general objectives, networks (search or display), geographic targeting, etc. <strong>you can analyze the performance of your campaigns with a simple quick glance<\/strong>, leaving the most advanced reports only for deep analysis.<\/p>\n<p><strong>3) <\/strong><strong>Investment Optimization<\/strong><\/p>\n<p>The flexibility of administration and the ease of analysis result in a better use of the investment destined to the campaigns, for example, the campaigns can be segmented according to the performance of the products offered by the client, thus managing to invest as much of the budget as possible in the keywords and ads that get the best results.<\/p>\n<p>Well structured campaigns allow easy optimization of the total budget for Adwords.<\/p>\n<p><strong>There is no single way to structure campaigns correctly, nor are there fixed formulas<\/strong>, but the next time you have to launch a campaign for a client make sure that it meets the previous objectives \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>La correcta estructuraci\u00f3n de las campa\u00f1as de una cuenta de Google Adwords puede ser la diferencia entre una campa\u00f1a exitosa y un fracaso rotundo, precisamente no existe una forma \u201ccorrecta\u201d de estructurar campa\u00f1as sino que todo depende de tus necesidades y objetivos, inclusive depende de tu estilo de administraci\u00f3n. Un requisito fundamental para poder estructurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/google-adwords-campaign-structuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/google-adwords-campaign-structuring\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-11T12:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-10-11T05:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/\",\"name\":\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\",\"datePublished\":\"2011-10-11T12:00:27+00:00\",\"dateModified\":\"2011-10-11T05:28:50+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital","description":"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/digital-marketing\/google-adwords-campaign-structuring\/","og_locale":"en_US","og_type":"article","og_title":"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital","og_description":"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.","og_url":"https:\/\/guillermopareja.com\/en\/digital-marketing\/google-adwords-campaign-structuring\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2011-10-11T12:00:27+00:00","article_modified_time":"2011-10-11T05:28:50+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/","url":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/","name":"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png","datePublished":"2011-10-11T12:00:27+00:00","dateModified":"2011-10-11T05:28:50+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-estructuracion-de-campanas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1442"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1442\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}