{"id":157,"date":"2009-11-25T21:26:44","date_gmt":"2009-11-26T00:26:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=157"},"modified":"2009-11-25T21:26:44","modified_gmt":"2009-11-26T00:26:44","slug":"la-importancia-de-la-etiqueta-alt-en-las-imagenes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/the-importance-of-alt-tag-in-images\/","title":{"rendered":"The importance of the ALT tag in images"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"344\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/3NbuDpB_BTc&amp;hl=es_ES&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\" src=\"http:\/\/www.youtube.com\/v\/3NbuDpB_BTc&amp;hl=es_ES&amp;fs=1&amp;\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>The spider or crawlers of the search engines in charge of cataloging our web page have no way of recognizing what an image is about since they only see our source code, this is why there is the \u00abALT\u00bb tag in HTML.<\/p>\n<p><strong>This label helps us to explain to the spider what our images are about<\/strong> and therefore give more relevance to our content, perhaps its effect is not extremely important but every grain of sand helps and also depending on our theme we can have a good number of visitors through image searches.<\/p>\n<p>We can go further and name our images with keywords but according to Matt Cutts explains in this video, the ALT tag should be enough information.<\/p>\n<p>Better listen to him and his <strong>tips for optimizing images.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Los spider o crawlers de los motores de b\u00fasqueda encargados de catalogar nuestro p\u00e1gina web no tienen forma de reconocer de lo que se trata una imagen ya que solo ven nuestro c\u00f3digo fuente, es para esto que existe el tag \u00abALT\u00bb en HTML. Esta etiqueta nos sirve para explicar al spider sobre qu\u00e9 tratan&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,9],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de la etiqueta ALT en las im\u00e1genes - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Video de Matt Cutts sobre como optimizar im\u00e1genes para motores de b\u00fasqueda con la etiqueta ALT\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/the-importance-of-alt-tag-in-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de la etiqueta ALT en las im\u00e1genes - 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