{"id":1572,"date":"2012-02-14T09:33:29","date_gmt":"2012-02-14T12:33:29","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1572"},"modified":"2012-02-14T18:38:34","modified_gmt":"2012-02-14T21:38:34","slug":"google-screenwise-%c2%bfcuanto-vale-tu-privacidad","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/google\/google-screenwise-how-much-your-privacy-worth\/","title":{"rendered":"Google Screenwise: How Much Is Your Privacy Worth?"},"content":{"rendered":"<p>This article is not directly related to Google Adwords, however it seems to me to be news worth sharing.<\/p>\n<p>A few days ago I was reading an article in <a href=\"http:\/\/www.kurzweilai.net\/cash-for-your-cache-googles-new-program-pays-users-for-the-right-to-snoop\">KurzweilAI<\/a> about a new Google service called <a href=\"http:\/\/www.google.com\/landing\/screenwisepanel\/\">Screenwise Panel<\/a> which was released in conjunction with <a href=\"http:\/\/www.knowledgenetworks.com\/\">Knowledge Networks<\/a>.<\/p>\n<p>In a way very similar to the method used by Neilsen to measure television ratings, Screenwise will take a deep dive into the way people use the Internet on a daily basis.<\/p>\n<p><strong>You can participate in the panel voluntarily through two methods:<\/strong><\/p>\n<p><strong>1) <\/strong>With a Chrome extension that will be in charge of collecting information about your use of the different websites you visit.<\/p>\n<p>Google will pay <strong>5US$ on Amazon Gift Cards<\/strong> by installing the extension and others <strong>5US$ extras every 3 months<\/strong> (25US$ in total the first year).<\/p>\n<p><strong>2)<\/strong> Installing a replacement router provided by Google, which performs a much more extensive and in-depth data collection and monitoring task than the browser extension.<\/p>\n<p>This option is available only to Knowledge Networks members and will pay <strong>100US$ for installation starts<\/strong>he and then <strong>20US$ extras per month<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1573\" title=\"google screenwise\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\" alt=\"Google Screenwise Panel\" width=\"640\" height=\"514\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png 640w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise-300x240.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>An ever-present question for many companies on the Internet that provide free services in exchange for collecting information from users (Google, Facebook, etc.) is knowing how much their privacy is worth and to what extent they are willing to expose themselves.<\/p>\n<p>In this case, Google asks this question directly and offers &quot;real&quot; money to users who participate voluntarily.<\/p>\n<p>According to an article in <a href=\"http:\/\/arstechnica.com\/gadgets\/news\/2012\/02\/google-paying-users-to-track-100-of-their-web-usage-via-little-black-box.ars?src=fbk\">ArsTechnica<\/a>, among the legal agreements when registering to participate in the panel, <strong>Google may share this information with third parties such as: academic institutions, advertisers, publishers and programming networks.<\/strong><\/p>\n<p>However, no further information is offered on the operation of the Chrome extension or the Black Router.<\/p>\n<p>Google is one of the largest advertising companies in the world, so it would not be strange that they are now also looking to become one of the largest data consuming companies. Screenwise could be a first experiment to delve into that industry.<\/p>\n<p>The lucrative applications that this type of information could have are numerous and would serve practically all types of businesses, since it would allow to know both the strengths and the weaknesses of how users use the websites of the competition.<\/p>\n<p>Today Screenwise Panel is in the development stage and the applications are no longer open due to the large number of users who applied to participate in the first days after announcing this new panel.<\/p>\n<p>You can get more information at the following link: <a href=\"http:\/\/www.google.com\/landing\/screenwisepanel\/\">Screenwise<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Este art\u00edculo no est\u00e1 relacionado directamente a Google Adwords, sin embargo me parece una noticia que vale la pena compartir. Hace unos d\u00edas estuve leyendo un art\u00edculo en KurzweilAI sobre un nuevo servicio de Google llamado Screenwise Panel que fue lanzado en conjunto con Knowledge Networks. En un modo muy similar al m\u00e9todo utilizado por&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[135,108],"class_list":["post-1572","post","type-post","status-publish","format-standard","hentry","category-google","tag-google","tag-google-screenwise"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/google\/google-screenwise-quanto-vale-la-tua-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/google\/google-screenwise-quanto-vale-la-tua-privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-14T12:33:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-14T21:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/\",\"name\":\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\",\"datePublished\":\"2012-02-14T12:33:29+00:00\",\"dateModified\":\"2012-02-14T21:38:34+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital","description":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/google\/google-screenwise-quanto-vale-la-tua-privacy\/","og_locale":"en_US","og_type":"article","og_title":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital","og_description":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.","og_url":"https:\/\/guillermopareja.com\/en\/google\/google-screenwise-quanto-vale-la-tua-privacy\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-02-14T12:33:29+00:00","article_modified_time":"2012-02-14T21:38:34+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/","url":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/","name":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png","datePublished":"2012-02-14T12:33:29+00:00","dateModified":"2012-02-14T21:38:34+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? Dinero por Cach\u00e9.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/it\/google\/google-screenwise-quanto-vale-la-tua-privacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad?"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1572"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}