{"id":1579,"date":"2012-02-16T09:00:06","date_gmt":"2012-02-16T12:00:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1579"},"modified":"2012-02-15T22:06:05","modified_gmt":"2012-02-16T01:06:05","slug":"google-adwords-sitelinks-mejorados","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","title":{"rendered":"Google Adwords: Improved Sitelinks"},"content":{"rendered":"

Ad extensions are a very useful tool to provide extra information and highlight our ads over the competition.<\/p>\n

I particularly like Site Links or \u00abSitelinks\u00bb, which allow us to show up to 4 extra links below our Adwords ad, as long as it has a good Quality Score and is among the first 3 outstanding positions. above organic results.<\/p>\n

\"Adwords<\/p>\n

Sitelinks serve to considerably raise the CTR and provide different destination URLs, so that the user can choose the URL that they consider to be of most interest.<\/p>\n

Yesterday in the Adwords official blog<\/a> a new experiment that Google is carrying out to continue improving Sitelinks was unveiled.<\/p>\n

The new feature is called "Enhanced Sitelinks" and it is intended to further highlight Sitelinks that are truly relevant and useful to users.<\/p>\n

The following example is shown on the official Adwords blog:<\/strong><\/p>\n

Suppose we have an advertisement for a pizzeria that uses the following Sitelinks:<\/p>\n

\"Enhanced<\/p>\n

Similarly, in our Adwords account we have the following text ads:<\/p>\n

\"\"With the new Enhanced Sitelinks feature, our ads would look like this:<\/p>\n

\"\"In order for Enhanced Sitelinks to be displayed, it is necessary to have ads closely related to the sitelinks that we use in the campaign in our account, otherwise we will only show normal Sitelinks.<\/p>\n

In the tests of the Enhanced Sitelinks it was found that these were found to be more useful and relevant by the users and that consequently, the CTRs obtained were also higher than with normal Sitelinks.<\/p>\n

According to the official Adwords blog, this new feature is in the testing phase and it is not specified when it will be available to all users.<\/p>\n

Without a doubt I will do a few tests as soon as the Enhanced Sitelinks are available to all users \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Las extensiones de anuncios son una herramienta muy \u00fatil para brindar informaci\u00f3n extra y destacar nuestros anuncios por sobre los de la competencia. Particularmente a mi me gustan mucho los Enlaces de Sitio o \u00abSitelinks\u00bb, los cuales nos permiten mostrar hasta 4 enlaces extras debajo de nuestro anuncio de Adwords, siempre y cuando el mismo…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,14],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enhanced-sitelinks","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-16T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-16T01:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\",\"name\":\"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\",\"datePublished\":\"2012-02-16T12:00:06+00:00\",\"dateModified\":\"2012-02-16T01:06:05+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Sitelinks Mejorados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","og_locale":"en_US","og_type":"article","og_title":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","og_description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-02-16T12:00:06+00:00","article_modified_time":"2012-02-16T01:06:05+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","name":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg","datePublished":"2012-02-16T12:00:06+00:00","dateModified":"2012-02-16T01:06:05+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Sitelinks Mejorados"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1579"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}