{"id":159,"date":"2009-11-26T17:50:55","date_gmt":"2009-11-26T20:50:55","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=159"},"modified":"2009-11-26T17:56:03","modified_gmt":"2009-11-26T20:56:03","slug":"top-5-factores-del-posicionamiento-web","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/top-5-factors-of-web-positioning\/","title":{"rendered":"Top 5: Web Positioning Factors"},"content":{"rendered":"<p>Today&#039;s article comes from the hand of <a href=\"http:\/\/www.seomoz.org\">SEOmoz<\/a>, every two years the people of SEOmoz survey SEO professionals from different countries and make them put a score of more than<strong> 100 ranking factors<\/strong> to determine the <strong>relevance<\/strong> Y <strong>trends<\/strong> each.<\/p>\n<p>I share with you the top 5 of both positive and negative results.<\/p>\n<p><strong>Top 5 Positive Factors of Web Positioning<\/strong><\/p>\n<p>1- Anchor Text of external links with keywords (73% - Very important)<\/p>\n<p>2- Popularity of external links, quality and quantity (71% - Very important)<\/p>\n<p>3- Diversity of link sources, links from different domains (67% - Very important)<\/p>\n<p>4- Keywords used in the title tag (66% - Very important)<\/p>\n<p>5- Reliability of the domain that links us based on the distance from trusted domains (66% - Very important)<\/p>\n<p><strong>Top 5 Negative Factors of Web Positioning<\/strong><\/p>\n<p>1- Cloaking with manipulative intentions (66% - Very important)<\/p>\n<p>2- Acquisition of links from sellers of known links (56% - Very important)<\/p>\n<p>3- Link from our site to spam pages (51% - moderate importance)<\/p>\n<p>4- Cloaking with User Agent (51% - moderate importance)<\/p>\n<p>5- Frequent server crashes and inaccessibility (51% - moderate importance)<\/p>\n<p><strong>Factors in general<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160\" title=\"important factors of web positioning\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web.png\" alt=\"important factors of web positioning\" width=\"366\" height=\"370\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web.png 366w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web-297x300.png 297w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/>24% - Domain trust and authority<\/p>\n<p>22% - Specific page link popularity<\/p>\n<p>20% - Anchor Text of external links<\/p>\n<p>15% - On-page use of keywords<\/p>\n<p>7% - Traffic data and CTR<\/p>\n<p>6% - Social Chart Metrics<\/p>\n<p>5% - Domain registration and hosting data<\/p>\n<p>You can see more detailed information here: <a href=\"http:\/\/www.seomoz.org\/article\/search-ranking-factors#additional-data\">SEOmoz Additional Data<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy llega de la mano de SEOmoz, cada dos a\u00f1os la gente de SEOmoz encuesta a profesionales del posicionamiento web de distintos pa\u00edses y les hace poner puntaje de a m\u00e1s de 100 factores de posicionamiento para determinar la relevancia y tendencias de cada uno. Comparto con ustedes el top 5 de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[8,9],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5: Factores del Posicionamiento Web - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Top 5: Factores del posicionamiento web. Art\u00edculo sobre una encuesta de SEOmoz que muestra cu\u00e1les son los factores que m\u00e1s influyen en el posicionamiento web\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/top-5-factors-of-web-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5: Factores del Posicionamiento Web - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Top 5: Factores del posicionamiento web. 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