{"id":1678,"date":"2012-05-22T09:00:54","date_gmt":"2012-05-22T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1678"},"modified":"2012-05-22T02:53:57","modified_gmt":"2012-05-22T05:53:57","slug":"google-busca-optimizar-sus-serp-con-el-nuevo-texto-anuncios-relacionados-con","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-seeks-to-optimize-your-serps-with-new-text-related-ads\/","title":{"rendered":"Google seeks to optimize its SERPs with the new text \u00abAds related to\u00bb"},"content":{"rendered":"<p>A few days ago Google has introduced a new text in its result pages, a message called <strong>\u00abAds related to\u00bb <\/strong>which can be seen above the main Adwords ad unit.<\/p>\n<p>This new text is followed by the user&#039;s search query highlighted in bold.<\/p>\n<p>According <a href=\"http:\/\/searchengineland.com\/ads-related-to-text-officially-rolls-out-on-adwords-top-ad-block-121999\">Search Engine Land<\/a>, a Google spokesperson explained that this change is part of Google&#039;s effort to display ads that are increasingly relevant to user searches, this change seeks to inform users why they are seeing ads between Google&#039;s results pages.<\/p>\n<p><strong>Below we can see an example:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1679\" title=\"related ads\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" alt=\"related ads\" width=\"816\" height=\"447\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg 816w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con-300x164.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Clearly this new change in the results page is also aimed at increasing the CTR of the Adwords ads and is surely part of an optimization test of your results pages.<\/p>\n<p>If this change, by providing a little information about why the ads are showing, convinces an extra percentage of users to click on the ads, Google&#039;s revenue could increase considerably with the same amount of current traffic.<\/p>\n<p>This shows us that there is always room to continue optimizing our pages even if it seems that there is nothing to do and that many times it is enough to make seemingly small changes to achieve better results.<\/p>\n<p>If you have campaigns that show ads in the top ranks, stay tuned to see if your CTR improves thanks to this new text.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos pocos d\u00edas Google ha introducido un nuevo texto en sus p\u00e1ginas de resultado, un mensaje llamado \u00abAnuncios relacionados con\u00bb que puede verse por encima del bloque principal de anuncios de Adwords. Este nuevo texto se encuentra seguido de la consulta de b\u00fasqueda del usuario resaltada en negrita. Seg\u00fan Search Engine Land, un vocero&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-22T12:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-22T05:53:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\",\"name\":\"Google busca optimizar sus SERP con el nuevo texto \\\"Anuncios relacionados con\\\" - 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