{"id":1694,"date":"2012-06-02T09:00:23","date_gmt":"2012-06-02T12:00:23","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1694"},"modified":"2012-06-01T22:18:46","modified_gmt":"2012-06-02T01:18:46","slug":"adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/goodbye-to-google-website-optimizer-and-hello-to-analytics-content-experiments\/","title":{"rendered":"Goodbye to Google Website Optimizer and Hello to Analytics Content Experiments"},"content":{"rendered":"<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1698\" title=\"google website optimizer\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" alt=\"google website optimizer\" width=\"150\" height=\"172\" \/><\/a>Google Website Optimizer <\/strong>is a tool that helped many of us meet strict cost-per-conversion targets and improve the usability of thousands of websites around the world.<\/p>\n<p>For several years this tool provided the possibility of carrying out A \/ B and Multivariate tests completely free of charge and in a VERY simple way to configure, considerably reducing the cost associated with producing experiments on our sites.<\/p>\n<p>Today Google announced that the Website Optimizer tool would be withdrawn and instead we would have a new option in Google Analytics called \u00ab<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;topic=1745207&amp;answer=1745147#utm_source=announcement&amp;utm_medium=email&amp;utm_content=content&amp;utm_campaign=content_experiments_launch\">Content Experiments<\/a>\u00bb<\/p>\n<p>The idea behind this is the integration of the different tools provided by Google and the possibility of adding more interaction between them in order to meet our advertising objectives much more effectively.<\/p>\n<p>So today we say &quot;goodbye&quot; to a good friend and &quot;hello&quot; to a new one who promises to offer us much more.<\/p>\n<p>The following video explains the possibilities it will offer us <strong>Content Experiments:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/TGrujIh2H0I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Website Optimizer es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo. Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139,65],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-analytics","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-02T12:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-02T01:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\",\"name\":\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\",\"datePublished\":\"2012-06-02T12:00:23+00:00\",\"dateModified\":\"2012-06-02T01:18:46+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital","description":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/","og_locale":"en_US","og_type":"article","og_title":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital","og_description":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.","og_url":"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-06-02T12:00:23+00:00","article_modified_time":"2012-06-02T01:18:46+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/","url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/","name":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png","datePublished":"2012-06-02T12:00:23+00:00","dateModified":"2012-06-02T01:18:46+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1694"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1694"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1694\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}