{"id":1736,"date":"2012-07-15T16:43:52","date_gmt":"2012-07-15T19:43:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1736"},"modified":"2012-07-15T16:43:52","modified_gmt":"2012-07-15T19:43:52","slug":"metricas-de-google-analytics-podrian-estar-disponibles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/metrics-from-google-analytics-could-be-available-in-adwords\/","title":{"rendered":"Google Analytics metrics could be available in Adwords"},"content":{"rendered":"

A desire of most Adwords users has always been to be able to view the main Analytics metrics directly in the Adwords interface.<\/p>\n

Although for some time Adwords and Analytics accounts can be linked, changing tabs in the browser only to see specific data about a campaign, keyword, etc. it is quite annoying and impractical.<\/p>\n

According to a post by Periscopix<\/a> (I recommend following the blog of this agency!) corresponding to July 12, Google could be trying to incorporate this option within "Customize columns":<\/p>\n

\"AdWords<\/p>\n

Once there we would see the option of "Google Analytics" and the metrics that we can include between the data columns of our Adwords interface.<\/p>\n

\"Google<\/p>\n

Being able to visualize these metrics directly in Adwords will help us to know much better the real value that the keywords of our campaigns provide, since although a keyword may not be having good conversion results, it could in turn be having very good values time spent on the site or perhaps a very low bounce rate.<\/p>\n

Together with the recent integration of Website Optimizer within Analytics, it is more than clear that Google's short-term plan is to integrate much more all its services and tools.<\/p>\n

The guys at Periscopix admit that currently they can only view this option in one of their accounts and I personally don't see this option in any of mine, however I am looking forward to it!<\/p>","protected":false},"excerpt":{"rendered":"

Un deseo de la mayor\u00eda de los usuarios de Adwords siempre ha sido poder visualizar las m\u00e9tricas principales de Analytics directamente en la interfase de Adwords. Si bien hace un tiempo se pueden enlazar cuentas de Adwords y Analytics, ir cambiando de pesta\u00f1as en el navegador solamente para ver un dato puntual sobre una campa\u00f1a,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nM\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-15T19:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\",\"name\":\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png\",\"datePublished\":\"2012-07-15T19:43:52+00:00\",\"dateModified\":\"2012-07-15T19:43:52+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage\",\"url\":\"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png\",\"contentUrl\":\"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital","description":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/","og_locale":"en_US","og_type":"article","og_title":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital","og_description":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-07-15T19:43:52+00:00","og_image":[{"url":"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/","url":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/","name":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage"},"thumbnailUrl":"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png","datePublished":"2012-07-15T19:43:52+00:00","dateModified":"2012-07-15T19:43:52+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#primaryimage","url":"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png","contentUrl":"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1736"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}