{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","title":{"rendered":"Use Adwords for Email Marketing: Communication Ad Extensions"},"content":{"rendered":"

One of the most interesting Adwords options that is currently in beta is "Communication Extensions" or "Communication Extensions".<\/p>\n

This option allows us to add an extension to our ads from which users can subscribe through their email address to receive offers or our newsletter.<\/p>\n

Example:<\/strong><\/p>\n

\"google<\/a><\/p>\n

One of the clear advantages of this type of extension is that we can capture the contact information of a potential client directly in the search engine, without the need for them to access our landing for the cost of one click.<\/p>\n

Currently Communication Extensions can be used for the following purposes:<\/p>\n

1) Request a call:<\/strong> The user can enter their phone number to request a call from the advertising company.<\/p>\n

2) Request an Email: <\/strong>The user enters an email address in the ad extension to request contact by email.<\/p>\n

3) Subscribe to a newsletter: <\/strong>You can also simply invite the user to subscribe to the advertiser's newsletter.<\/p>\n

While this powerful tool is still in beta, I would venture to say that it is a useful database generation add-on to virtually any advertiser's email marketing strategy.<\/p>\n

Let's hope that in a short time it will be available to all advertisers \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nUtiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - 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