{"id":1869,"date":"2013-07-02T15:05:59","date_gmt":"2013-07-02T18:05:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1869"},"modified":"2013-07-02T15:05:59","modified_gmt":"2013-07-02T18:05:59","slug":"extensiones-de-review-nueva-extension-para-anuncios-de-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/","title":{"rendered":"Review Extensions: New extension for Search ads"},"content":{"rendered":"

The reviews in recognized media, scores or awards obtained are a very important differential when it comes to demonstrating to a potential client why our company is the best option for the specific need that we can satisfy with our products \/ services.<\/p>\n

Hotels and restaurants know this better than anyone, where good comments can help grow the business a lot and bad comments can end it.<\/p>\n

Adwords has just launched a new ad extension for English-speaking ads called "Review extensions" where you can extract a summary or a direct phrase from a mention that has been made of our business on another website.<\/p>\n

\"\"<\/a><\/p>\n

It is important to use high-quality mentions for these types of extensions, such as recognized media from our niche.<\/p>\n

This new type of extension seems very interesting, mainly as a branding tool and perhaps as a complement to public relations actions.<\/p>\n

I see it especially useful for products \/ services with long purchase decision periods where a lot of trust in the company is required before acquiring them.<\/p>\n

At the moment this extension is only available for English language advertisers, but its reach should be extended for other advertisers.<\/p>\n

In the official Adwords article they encourage that if you want to participate in the beta contact your Google account executive.<\/p>\n

Fountain: <\/strong>Review extensions: The new 'Don't take our word for it' tool for your search ads<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Los reviews en medios reconocidos, puntuaciones o premios obtenidos son un diferencial muy importante a la hora de demostrar a un cliente potencial por que nuestra empresa es la mejor opci\u00f3n para la necesidad puntual que podemos satisfacer con nuestros productos\/servicios. Esto lo saben mejor que nadie los hoteles y restaurantes, donde los buenos comentarios…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1869","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nExtensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-02T18:05:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/\",\"name\":\"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\",\"datePublished\":\"2013-07-02T18:05:59+00:00\",\"dateModified\":\"2013-07-02T18:05:59+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital","description":"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/","og_locale":"en_US","og_type":"article","og_title":"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital","og_description":"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2013-07-02T18:05:59+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/","url":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/","name":"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png","datePublished":"2013-07-02T18:05:59+00:00","dateModified":"2013-07-02T18:05:59+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/extensiones-de-review-nueva-extension-para-anuncios-de-busqueda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1869"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}