{"id":1881,"date":"2013-09-20T17:49:43","date_gmt":"2013-09-20T20:49:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1881"},"modified":"2013-09-20T17:55:00","modified_gmt":"2013-09-20T20:55:00","slug":"importar-conversiones-offline-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/import-offline-conversions-into-adwords\/","title":{"rendered":"Import Offline Conversions into Adwords"},"content":{"rendered":"<p>One of the biggest challenges for some advertisers is being able to determine the value of Adwords in generating sales that are closed offline, as many advertisers use their websites primarily to capture leads and then close their sales with a seller offline.<\/p>\n<p>Previously, only contact forms sent thanks to Adwords ads could be measured as conversion, but thanks to the option to import conversions, it is now also possible to assign sales completed offline to the corresponding keywords and ads.<\/p>\n<p>To achieve this, the &quot;ID&quot; of the click must be saved, which is shown in the destination URL as a variable called &quot;GCLID&quot; when we enable automatic tagging.<\/p>\n<p>This information must be saved in a cookie and sent together with the contact form for subsequent monitoring.<\/p>\n<p><strong>Example of auto-tagged URL<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" title=\"Screenshot 2013-09-20 at 17.30.58\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\" alt=\"GCLID Adwords\" width=\"466\" height=\"38\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58-300x24.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Then the conversions must be imported through the new conversion option, the ideal is to import them periodically according to the needs of the campaign, normally the conversions should be imported weekly or monthly.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" title=\"Screenshot 2013-09-20 at 17.30.09\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\" alt=\"Import offline conversions into Adwords\" width=\"466\" height=\"239\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09-300x153.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>The following graphic illustrates the offline conversion tracking process.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" title=\"adwords-import-conversions\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\" alt=\"\" width=\"1275\" height=\"1200\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg 1275w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-820x772.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-300x282.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-1024x963.jpg 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>This option of importing conversions is especially important for those advertisers who use Adwords to generate leads from potential customers and then close sales by means that are not normally measurable by the system.<\/p>\n<p>Some popular CRMs like SalesForce and SugarCRM already have integration for this conversion import option.<\/p>\n<p>In the following link you can see more information about it:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es\">https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es<\/a><\/p>\n<p>Fountain: <a href=\"http:\/\/www.juanmerodio.com\/2013\/importador-de-conversiones-de-adwords-funcionalidad-para-analizar-las-conversiones-offline\/\">Juan Merodio<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los desaf\u00edos m\u00e1s importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web principalmente para captar clientes potenciales y luego cerrar sus ventas con un vendedor de forma offline. Anteriormente solo se pod\u00edan medir como conversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importar Conversiones Offline en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords permite desde hace poco tiempo la opci\u00f3n de importar datos de conversiones concretadas de forma offline para asignarlas a las palabras clave correspondientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/import-offline-conversions-into-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importar Conversiones Offline en Adwords - 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